{"id":1575,"date":"2024-01-29T14:12:22","date_gmt":"2024-01-29T13:12:22","guid":{"rendered":"https:\/\/appcelerate.abacus-consulting.net\/addtvlive\/"},"modified":"2024-02-13T17:07:11","modified_gmt":"2024-02-13T16:07:11","slug":"addtvlive","status":"publish","type":"page","link":"https:\/\/appcelerate.ai\/en\/addtvlive\/","title":{"rendered":"ADDtv | Connected TV"},"content":{"rendered":"\n
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\"ADDtv<\/figure>\n\n\n\n

Geo-audiences and connected television<\/h1>\n\n\n\n

Our Connected TV<\/strong> solution to activate premium campaigns, either on a Smart TV<\/strong> or through an OTT<\/strong> device. The ads can be distributed before content or during traditional commercial breaks based on demographic data criteria or on the similarities they share, such as their location, interests, purchase history, interaction history and thus achieve an incremental reach to Linear TV or an exclusive one by taking advantage of Connected TV<\/strong> as a single campaign channel. <\/p>\n\n\n\n

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Request a demo<\/a><\/div>\n\n\n\n
Learn more<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n
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\"ADDtv<\/a><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n
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ARTIFICIAL INTELLIGENCE<\/strong><\/p>\n\n\n\n

A disruptive algorithm for media<\/strong>.<\/h2>\n\n\n\n

APPcelerate<\/strong> has developed a unique classification algorithm with Artificial Intelligence, superior to the existing one by zip codes, which allows us to segment in a precise way.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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IP identification<\/strong><\/h3>\n\n\n\n

We contribute to better performance of advertising strategies by improving ad targeting accuracy, measuring campaign effectiveness and preventing fraudulent activities.<\/p>\n<\/div>\n\n\n\n

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No cookies<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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Ad sequencing<\/strong><\/h3>\n\n\n\n

Advertisers can plan and display a series of ads in a specific order to viewers, creating a narrative or story that increases the impact of the campaign.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n

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CONNECTED TV<\/strong><\/p>\n\n\n\n

An unprecedented advertising strategy<\/strong>.<\/h2>\n\n\n\n

Develop your advertising strategy with us and be part of the future of advertising!<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Multimedia and interaction<\/strong><\/h3>\n\n\n\n

DCO<\/strong><\/h4>\n\n\n\n

(Dynamic Creative Optimization) <\/strong>Segmentation, real-time data and personalization.<\/p>\n\n\n\n

Rich Media<\/strong><\/h4>\n\n\n\n

Online ads that incorporate multimedia elements and interactive features beyond simple static or text ads.<\/p>\n\n\n\n

Intent Video<\/strong><\/h4>\n\n\n\n

Interact directly with advertising content using your remote control.<\/p>\n<\/div>\n\n\n\n

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\"Illustration<\/figure>\n\n\n\n
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Premium Inventory<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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Redirects and forms<\/strong><\/h3>\n\n\n\n

QR Code<\/strong><\/h4>\n\n\n\n

By means of a QR, the user can be redirected to a web (mobile).<\/p>\n\n\n\n

Call To Action<\/strong><\/h4>\n\n\n\n

An online advertisement that incorporates an element within an advertisement or content that is intended to persuade viewers or users to take an action.<\/p>\n\n\n\n

Online forms<\/strong><\/h4>\n\n\n\n

It combines the interactivity of QR codes with data collection through a form.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n

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CONNECTED TV<\/strong><\/p>\n\n\n\n

Premium Inventory<\/strong><\/h2>\n\n\n\n

In a world where audiences are migrating from linear television to video on demand, our platform stands out. Not only do we offer unprecedented opportunities for advertisers, but we are also leading the change in the way audiences consume content.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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\"Logos<\/a><\/figure>\n<\/div>\n\n\n\n
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Discover a solution for the post-cookie era with APPcelerate!<\/strong><\/h2>\n<\/div>\n<\/div>\n\n\n\n

Our company is at the forefront of cookie-free geocontextual technology, providing an innovative and ethical alternative for audience targeting.<\/p>\n\n\n\n

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Our results speak for themselves! Take a look at the scatter plot below. On the X-axis, you will see the REACH and on the Y-axis, the PERFORMANCE. Our product is positioned in the upper right corner of the chart, which means that we offer the best balance between reach and performance compared to other solutions on the market.<\/p>\n\n\n\n

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Discover APPtivate<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n
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\"Question<\/figure>\n\n\n\n

FAQs<\/h2>\n<\/div>\n<\/div>\n\n\n\n
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What is ADDtv?<\/summary>\n

ADDtv<\/strong> is the advanced solution to bring ads to the connected TV in a precise way. Our technology focuses on targeting and optimization, offering more effective advertising and measurable results.<\/p>\n\n\n\n

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For more information, please contact \n contact<\/a>\n<\/strong> our account managers.<\/p>\n<\/div>\n<\/div>\n<\/details>\n\n\n\n

Should I include connected TV in my advertising strategy?<\/summary>\n

Yes, adding CTV and OTT to your strategy can offer significant benefits. ADDtv stands out in this shift in preferences, enabling more targeted and personalized advertising to adapt to streaming platforms and on-demand services.<\/p>\n<\/details>\n\n\n\n

What are the advantages of ADDtv measurement?<\/summary>\n

ADDtv<\/strong> enables accurate audience measurement, providing detailed data on viewer behavior. Detailed demographic data enables more precise targeting for ad targeting.<\/p>\n<\/details>\n\n\n\n

What advantages does it offer over the ‘cookieless’ environment?<\/summary>\n

Connected TV, naturally ‘cookieless’, respects users’ privacy. With ACR technology, ADDtv connects with the right audience in a controlled way, understanding behaviors and preferences without compromising privacy.<\/p>\n<\/details>\n\n\n\n

How does segmentation work in ADDtv?<\/summary>\n

ADDtv<\/strong> uses an advanced algorithm backed by Artificial Intelligence to analyze audience data, enabling accurate segmentation based on location, interests and behaviors.<\/p>\n<\/details>\n\n\n\n

What kind of content is supported by ADDtv?<\/summary>\n

ADDtv<\/strong> supports a variety of content on connected TV, adapting to changing consumption preferences, ensuring that advertisers reach their audience no matter what type of content they prefer.<\/p>\n<\/details>\n\n\n\n

How does ADDtv guarantee viewers’ privacy?<\/summary>\n

Privacy is a priority for ADDtv<\/strong>. We use cookie-free technologies and strong privacy practices to handle viewer information securely and ethically.<\/p>\n<\/details>\n\n\n\n

Is ADDtv suitable for all types of advertisers?<\/summary>\n

Yes, ADDtv<\/strong> is scalable and adapts to the needs of advertisers of all sizes, offering flexible tools to reach audiences effectively.<\/p>\n<\/details>\n\n\n\n

How can I start using ADDtv for my advertising campaigns?<\/summary>\n

Getting started with ADDtv<\/strong> is easy. Contact our team for detailed information about integration into your advertising strategy. We are here to help you every step of the way.<\/p>\n<\/details>\n\n\n\n

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For more information, please contact \n contact<\/a>\n<\/strong> our account managers.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n

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Optimize your advertising strategy with APPtivate!<\/strong><\/strong><\/h2>\n\n\n\n

Audience activation throughout the entire conversion funnel in omnichannel campaigns to achieve customer objectives.<\/p>\n\n\n\n