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Álvaro de Gracia (CEO and founder at APPcelerate), Macarena Estévez y Laureano Turienzo (counselors).
Laureano Turienzo is APPcelerate new board member, we share with you the post he launched when he joined the team:
“Today I want to share with you a new project in which I join with all the enthusiasm as a counselor.
Those of you who know me know that I only associate with companies and projects that I believe are going to transform retail and that are going to help understand and solve the real needs of consumers. I constantly run away from technological fireworks that are excellent in theory, but that don’t really live in the time and world that they live in.
I continually receive proposals to collaborate with projects, but time constraints and the fact that I didn’t see that those projects were really solving the real problems and demands, has made me reject most oidiof them.
But sometimes it happens, and you run into people with much more talent than you, who bring proposals that come to transform Retail.
“When I was introduced to APPcelerate, I knew it would be the go-to marketing tool for years to come: it was the most amazing thing I’d ever seen (and seen a lot), for connecting brands and their customers”.
Laureano Turienzo, advisor of APPcelerate.
This is the case of APPcelerate, Ad Tech directed by Alvaro de Gracia, one of the people who knows the most about data in Spain and who has now developed a new solution that connects all his baggage in the data market, with the activation of audiences in digital campaigns.
When I was introduced to APPcelerate, I knew it would be the go-to marketing tool for years to come: it was the most amazing thing I’d ever seen (and seen a lot), for connecting brands and their customers.
It was evident that it was going to revolutionize the advertising industry and all marketing in general (being a 100% Spanish Ad Tech). In a single door, and in a single glance, they combined multiple layers of data with high-value information such as: INE, cadastre, road and pedestrian traffic, weather, occupation of establishments in real time, user ratings, millions of POIS (point of interest) from all types of industries, measurement of outdoor advertising media… They were photographs of reality in real time, with a development that allowed the purchase of digital advertising space in all digital media today (Connected TV, Display, Radio On Line, Exterior Digital…) It was the emotional and advertising connection in real time and in micro-geography.
Each consumer is different, and it is different every day, depending on circumstances and material conditions. The end of mass marketing was necessary.
And all this while respecting the privacy of consumers, which for those of you who know me know that for me it is basic. APPcelerate in this sense is already prepared for a world without cookies (as you know they have an expiration date). Over the next year, companies will have to find a solution to deliver their campaigns to their customers while respecting the privacy of the new regulatory framework, and APPcelerate has already found it because it works with Geo audiences that respond to real consumer behavior and you don’t need cookies. from third parties.
Very excited about this project, and thanks to Álvaro for crossing my path and showing me the future”.