In an exclusive and revealing interview with Marketing Insider Review, Álvaro de Gracia, a visionary in the world of data and digital advertising, offers a unique perspective on the current and future landscape of geo-contextual advertising.
With a solid background in Management and Business Administration obtained at the University of Portsmouth, De Gracia forged his entrepreneurial path founding Abacus Consulting. His experience at J.P. Morgan, Amadeus GTD and his own company gave him an insider’s view of the potential of data in business.
The genesis of APPcelerate in 2022 was strategic: to capitalize on the rise of digitalization and respond to the growing demand for contextually relevant advertising. The company focuses on geo-contextual activation of advertising campaigns, using geographic and behavioral data to deploy highly personalized ads at optimal times and locations.
De Gracia emphasizes the central role of artificial intelligence in APPcelerate. The company employs advanced localization technologies, predictive analytics and automated content delivery to deliver highly effective, tailored campaigns.
The ambitious goal for 2024 is clear: to position APPcelerate as a leader in the geocontextual activation market, in addition to expanding internationally and developing AI-based solutions to anticipate consumer needs.
The interview highlights how AI, Big Data and Machine Learning are transforming business productivity. Clients are looking to integrate these technologies into their marketing strategies to better understand their audiences and improve campaign ROI.
Looking ahead to 2024, we envision a year of technological convergence where diverse tools and strategies will work together to create innovative and unprecedented user experiences.
The interview with Alvaro de Gracia offers an in-depth look at APPcelerate ‘s visionary approach to geo-contextual advertising, highlighting the importance of AI and its anticipation of a future where technological convergence redefines the business-customer relationship.
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