The new era of digital campaigns based on Geo Contextual Data.
A unique combination in the industry. From Abacus Consulting APPcelerate’s parent company, we have more than 15 years of experience in the data intelligence business for some of the most important brands in Spain, taking care of the conversion of their investments into business results.
Find out what we can do for your campaign.
Planning and activation of Branding and Performance campaigns throughout our omnichannel ecosystem.
Mobile
Desktop
APP User Acquisition
Connected TV
Viewing habits
Engagement metrics
DOOH
OOH
MOOH
Indoor Analytics
Real Time Location
Wireless Detection
Technology for a cookie-free marketplace
We transform digital advertising into a post-cookie world with innovative technology.
Cookieless
Discover the new programmatic advertising without cookies.
- Privacy and regulatory compliance.
- Resistance to browser restrictions.
- Efficiency in segmentation and personalization.
Transparency
Transparent reporting and unprecedented control options.
- Clear details about the audience.
- Accessibility and clarity in performance reporting.
- Configuration and customization options
Measurement
Discover relevant metrics and optimize results
- Accessible and meaningful metrics.
- Real-time tracking, instant information.
- In-depth and customized campaign analysis.
Optimize your conversions.
APPcelerate is a new generation ‘Full ad stack platform’ – adapted to the ‘CookieLess’ world – with 21 million mobile devices, more than 15,000 applications and millions of POIS (Multi-sector Points of Interest).
Increase the positive ROI of your campaigns
Deloitte endorses geospatial technology from
APPcelerate to measure ROI.
What sets us apart?
We are pioneers in the treatment of quality data, improving profiling and activating audiences without leaving our ecosystem.
Unique geo-audiences
Unique in Spain in being able to activate geo-audiences by adding several layers of relevant information without using cookies.
Our Data Lake
Most powerful Data Lake in the market: TELCO geographic data and SDKs.
A proprietary DSP
We dump all the data into our DSP and are able to activate omnichannel campaigns in real time.
Throughout the Funnel
We accompany you through all the stages of the funnel: Branding and Performance Campaigns.
Freemium solution for agencies
APPcelerate ‘s solution for agencies to plan and measure their own campaigns through geo-audiences with self-service access.
They work with us.
Leader in the development of innovative solutions in the field of programmatic advertising.
Own independent ‘Full Ad Stack’.
The platform integrates solutions for data management, creative and media buying.
Discover omnichannel and retargeting.
Amplify your presence in all channels. We are pioneers in the treatment of quality data, improving profiling and activating audiences without leaving our ecosystem.
APP growth
Recruitment and engagement strategies:
– Retargeting
– Re-engage
– Re-conversion
IPs and CPs
Unique categorization of IPs in Spain and activation of campaigns in the target areas.
Retargeting
Experts in mobile remarketing lines, both in DOOH and CTV.
Reports
We design Brandlift and Uplift reports.
Drive-To-Store’ methodology endorsed by Deloitte.
Featured voices
Quotes from relevant figures on APPcelerate.
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Alvaro de Gracia , CEO, APPcelerate
We work with geo-audiences
“A geo-audience is that anonymous audience, contextualized to geographic data and consenting for their own benefit to be impacted based on their location.”
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Macarena Estévez : Analytical Ingenuity Circle
Advertising saturation?
“Linking the digital world with people’s daily lives is essential to stand out from advertising saturation. APPcelerate does this in a virtuous way”.
We help companies and individuals from an analytical point of view.
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Claudio Chifa | DLTCode
Overcome the ‘Cookieless’ environment
“The technological approach proposed by APPcelerate for the activation and measurement of geo-audiences is the necessary response to the cookieless environments that are becoming increasingly common.
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Yon Vidaurreta | Deloitte, AI and Data
Deloitte endorses us
“APPcelerate proved to be a fundamental tool to attract the public right up to the storefront. Using the knowledge gained during the analysis of the advertising campaign, we came to the conclusion that, thanks to the implementation of this campaign, 16.8% more visitors would have come during the period studied”.
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Laureano Turienzo | CEO, Retail News Trends
A data revolution in advertising
“In a single door, and at a single glance, they combine multiple layers of data with high-value information such as: INE, cadastre, road and pedestrian traffic, weather, real-time occupancy of establishments, user ratings, millions of POIS (points of interest) of all types of industries, measurement of outdoor advertising media.”
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Concha Machín , Manager of CleceOOH
The DOOH measurement solution
” APPcelerate’ s Temple technology has addressed one of the main challenges of the outdoor environment: data management. Thanks to this technology, we can accurately measure the movements and direction of the audience in front of their large-format digital screens.”
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Marta Rodríguez : General Manager of Gran Pantalla
Transparency and confidence in measurement
“APPcelerate’s advanced measurement helps assess campaign effectiveness, segment audiences, optimize placements and make real-time adjustments.”
Transparency and privacy
Our methodology is unique and it works. We comply with the latest European legislation on data protection. And we impose on ourselves the highest responsibility in the analysis of real audiences: their anonymity.
FAQs
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