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Discover the power of geo-audiences

With our geo-audience activation platform, we take your campaigns to the next level. Our omnichannel strategies ensure that your campaigns are effective and reach your client’s objectives in an impactful way.

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Boost your advertising with APPcelerate.

Access premium inventory, impact your audience with qualified data, unify your visual presence, segment with precision and activate campaigns with unique profiling.

Premium content inventory

Exclusive access to APPcelerate’s premium inventory in different channels.

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Increased ROI

Thanks to qualified data we help you to effectively impact your target.

Omnichannel

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Geo segmentation

Accurate segmentation thanks to our Data Lake.

Party Data

Integration of Zero, First, Second and Third Party Data.

In-house DSP

Campaign activation with unique profiling. Access to programmatic buying.

“Geoaudience is that anonymous audience, contextualized to geographic data and consenting for their own benefit to be impacted based on their location.”

Álvaro de Gracia

CEO, APPcelerate

Enter a new era of connecting with your audience.

APPtivate offers you the key: the activation of audiences throughout the entire conversion funnel.

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Mobile Retargeting in OOH and dOOH contexts

APPtivate carries out digital campaigns on cell phones combined with street actions. We can configure campaigns by geographic zones and segments to impact cell phones at relevant times and with information of interest to the individual, maximizing effectiveness.

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APP user acquisition

We help to increase and boost visibility, generate more installs and recurring use of your App.

COST PER INSTALLATION (CPI)

Illustration from the APPcelerate website depicting how APPtiva outperforms its competitors in achieving good ROI data.

APPtivate ‘s model offers a linear cost-per-installation solution, i.e. the cost remains stable regardless of the volume of downloads.

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Meet our DSP

To connect your brand in the programmatic world of digital marketing.

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Advanced segmentation.
Access to real-time inventory (RTB).
Real-time optimization.

Campaign optimization

Transparency and detailed reporting

Technical support and strategic advice.

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The most robust Data Lake on the market: TELCO geographic data and SDKs.

It is distinguished by its geographic coverage, integration of advanced SDKs and its ability to adapt to customer needs.

Our DSP

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FAQs

How does the use of geo-audiences in APPtivate benefit advertisers?

The use of geo-audiences allows advertisers to precisely target their target audience based on geographic location and mobile app behavior. This maximizes ad relevance, increases the effectiveness of advertising campaigns and optimizes return on investment (ROI).

For more information, please contact contact our account managers.

How is geo-audience data updated and maintained in APPtivate?

Geo-audience data is updated on a regular basis to ensure the accuracy and timeliness of the information.

We implement automated and manual processes to maintain up-to-date location and behavioral data for mobile applications, ensuring that advertisers have accurate and relevant information at all times.

What is the difference between geo-audience and other forms of audience segmentation?

Geo-audience focuses specifically on geographic location and behavior in mobile applications. Unlike other forms of targeting, such as demographic or interest-based, geo-targeting provides a more precise and localized approach to targeting users, which is especially valuable for geographically targeted advertising campaigns.

How is geo-audience data protected?

Data security and privacy are our top priorities at APPtivate. We implement robust security measures, such as data encryption and restricted access, to protect geo-audience information. In addition, we follow best practices and privacy regulations to ensure the integrity and confidentiality of our users’ data.

Can I customize my audience beyond geographic location and behavior in mobile applications?

Yes, at APPcelerate we offer advanced customization options for advertisers to further refine their audiences. In addition to geographic location and mobile app behavior, you can incorporate demographics, specific interests and other parameters to create a highly targeted audience tailored to your advertising objectives.

How can I measure the performance of my campaign using geoaudiences in APPtivate?

We provide robust analytical tools for advertisers to evaluate the performance of their campaigns using geo-audiences.

You can access detailed reports that include key metrics such as impressions, clicks, conversion rates and more. These reports allow you to comprehensively track performance and make strategic adjustments to continually improve your campaign results.

For more information, please contact contact our account managers.