A programmatic ecosystem
APPcelerate is a new generation ‘Full ad stack platform’ – born adapted to the ‘CookieLess’ world – which uses Artificial Intelligence to analyze consumer behavior and contextualize digital media activation in a precise way.
Meet our team
Our broad set of professionals serves a diverse team, ranging from experienced architects to renowned engineers.
Álvaro Rodríguez
CEO
He leads APPcelerate as CEO, driving strategic growth and advertising innovation through Location Intelligence.
Álvaro de Gracia
Founder
Leads APPcelerate’s growth with a strategic vision, promoting innovation through advanced Location Intelligence strategies.
Blanca Esteban
AdOps Director
She leads the global AdOps strategy, overseeing campaign execution and optimization, driving process automation, and ensuring quality and efficiency.
Anabel García
Sales & Customer Success Director
She leads Sales & Customer Success, strengthening the leadership team and driving commercial growth and customer retention with experience in competitive environments.
Laura Gimaré
Customer Success Director
Ensures clients achieve goals with the product or service, fostering satisfaction and long-term loyalty.
Antonio Álvarez
COO Global
Leads product development, global expansion, and app strategy. Drives innovation and international growth across the company.
Borja González de Riancho
Senior Sales Manager
Drives strategic sales and key partnerships. Leads commercial teams with a focus on results and business growth.
Adrian Reyes
DOOH Product Manager
Guides product development and leads programmatic campaigns, driving innovation to enhance advertising effectiveness.
Lidia Loureiro
Marketing Director
Responsible for defining and coordinating the marketing strategy, driving brand positioning, opportunity generation, and the alignment of actions with business objectives.
Raquel Velarde
AdOps & Back up LATAM
Manages ad operations and provides key support in LATAM. Ensures efficiency, precise execution, and optimal campaign performance.
Tania González
AdOps Executive
Manages digital campaigns with precision. Optimizes AdOps workflows to ensure performance, control, and efficiency in programmatic media.
Silvia Triguero
DOOH & OOH Executive
Leads strategies in out-of-home and digital advertising. Optimizes physical and digital media campaigns to achieve maximum visibility.
Candela Payá
Customer Success
Develops business opportunities and manages key accounts. Connects brands with effective solutions to drive growth.
Alba Palenzuela
AdOps Executive
Supports digital campaign execution. Manages operational tasks with precision and contributes to performance optimization.
Miriam Vigara
Customer Success
Responsible for supporting customers in the use of the product or service, ensuring they achieve their goals, addressing their needs, and fostering satisfaction and loyalty.
Jorge Fernández
Customer Success
Responsible for supporting the setup, monitoring, and optimization of digital campaigns, ensuring correct delivery, reviewing basic issues, and contributing to results analysis.
Transparency and privacy
Our methodology is unique and it works. We comply with the latest European legislation on data protection. And we impose on ourselves the highest responsibility in the analysis of real audiences: their anonymity.
Certificates and validations
APPcelerate’s technological and statistical framework is certified by specialists from the Analytical Ingenuity Circle, and its results are endorsed by independent auditors and prestigious academic institutions.
Artificial Intelligence and Data
We presented our best cases for validation to the division specialized in Artificial Intelligence and Data business perspectives of the prestigious consulting firm Deloitte, with more than 245,000 professionals operating in 150 countries and territories.
Círculo de Ingenio Analítico
We trust in the Círculo de Ingenio Analítico for the certification of our statistical models, with the personal stamp of Macarena EstevezMacarena Estévez: one of the most prestigious national and international data scientists, disseminator and business analyst.
Partners
Discover how our network of industry-leading partners can drive your business growth.
Interactive Advertising Bureau
APPcelerate fits in all the spaces that the world’s largest digital organization studies, debates and mandates: we are strict in compliance with digital standards, DOOH or connected TV. Partners and active participants in its Programmatic and Outdoor Advertising forums.
Spanish Retail Association
Our current proposal stems from our past as technology advisors for relevant retail firms in Spain. And we take note of your needs on the front line. Partners and collaborators in its extensive knowledge and trends program.
FAQs
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