Forrester: Global Retail E-Commerce Forecast, 2024 To 2028
In 2025, Retail faces challenges from higher wages and lower purchasing power. Embracing technology, experimenting and learning will be the key to growth and customer loyalty.


Retailers in Latin America will experience double-digit growth over the next five years.
-Forrester
Retail faces significant challenges in 2025 due to rising wages, lower consumer purchasing power and competitive pressures. Success will depend on strategic investments in technology, experimentation and adaptation to changing market dynamics.
Obtain a complementary copy of the report to discover:
- Trends that will shape the future of the retail sector in 2025.
- Keys to adopting technology solutions that enhance customer loyalty.
- Why predictions include advances in generative AI, biometrics, and strategies in the face of margin challenges and global competitors.

Download the full report for more details and strategies.