Transform your spaces with Indoor measurement.

We collect and analyze data within indoor spaces, such as buildings, shopping malls, hotels, airports, museums, and other enclosed places.

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Unique and robust measurement experience.

Use APPcelerate’s geographic data and metrics to make informed and reliable decisions.

Indoor and Outdoor

Maximize your visibility with our Indoor and Outdoor Stands. We offer detailed data on the affluence in Mupis and other spaces, strategically enhancing your advertising presence.

Measurement and metrics

Boost your strategy with our Measurement and Metrics. From dwell rate to conversion, we provide key metrics for you to make informed decisions and optimize your results.

Security and privacy

Trust us. We strictly comply with the General Data Protection Regulation (GDPR) in the European Union, guaranteeing the security and privacy of your information in every interaction.

Artificial intelligence

Transform the way you relate to your audience. Our Artificial Intelligence not only analyzes data, but also segments and personalizes interactions, taking your marketing strategy to new heights.

Live process

Act in real time for impactful results. With our live processing, we collect data instantly, identify patterns and segment visitors into groups with similar interests, allowing you to personalize every interaction.

Power your strategy with precision.

peopleMetrics can identify the location and path of individual device signals.

Photo illustration depicting a machine that collects cell phone signals from people passing by and counts them. PeopleMetrics.

Benefits of DOOH measurement.

Technology has democratized access to a reliable and professional tool that was previously inaccessible, revealing valuable information that remained hidden due to a lack of accurate and accessible options.

Diagram showing the main phases of peopleMetrics

Industries

Diagram of a subway station showing people moving and picking up cell phone signals.

Greater accuracy in understanding how people move.

Bidirectional measurement is more informative than unidirectional measurement, as it provides insight into movement patterns in both directions.

This can help space owners and advertisers make more informed decisions about product placement, ad placement and customer experience optimization.

Scatter chart showing that peopleMetrics outperforms all its competitors in measurement

FAQs

What is peopleMetrics?

peopleMetrics is APPcelerate’s indoor measurement solution.

We use advanced technology to accurately measure the mobile signals passing through a specific advertising space.

Our metrics include hourly traffic in designated areas, the time each visitor spends in front of the mupi, effective circulation, cross visits and identification of peak traffic hours.

For more information, please contact contact our account managers.

Are personal data processed in the analyses?

No, not at all. At peopleMetrics and all related stages, we are committed to complying with privacy regulations. The data collected and analyzed are purely statistical and anonymous. We guarantee the privacy of individuals and do not process personally identifiable information in our analyses.

Do you collect metadata?

No, at peopleMetrics we do not collect or use metadata. Our focus is on maintaining data privacy and anonymity. All information collected is treated in an aggregated and anonymous manner, in compliance with privacy regulations.

What is a bidirectional measurement?

In a bidirectional measurement, as implemented by peopleMetrics, our audience tracking system can detect the movement of people in both directions.

This means that we not only record when people approach the measurement point, but also when they move away. For example, in a shopping mall aisle, our system tracks how many people pass through the measurement point in both directions, providing detailed data on bi-directional traffic. This capability improves accuracy and understanding of traffic patterns.

How do peopleMetrics metrics differ from other measurement solutions on the market?

At peopleMetrics, we excel in the accuracy of measuring mobile signals in indoor spaces, which allows us to provide detailed and reliable metrics.

Our ability to provide bidirectional analysis and specific data, such as the time spent by each visitor in front of the mupi, sets us apart. In addition, we focus on privacy, ensuring that all data is anonymized and compliant with privacy regulations.

What is the process of implementing peopleMetrics in my indoor advertising space?

The implementation of peopleMetrics is an efficient and customized process. We start with an assessment of your specific needs and design a solution tailored to your environment. We then install the devices required for the measurement, making sure to minimize any disruption.

Once up and running, our team will provide you with access to the platform and guidance on data interpretation. We are committed to making the integration of peopleMetrics as seamless and beneficial as possible to your advertising and data analytics strategy.

For more information, please contact contact our account managers.

Conquer the big screen with smart advertising.

Discover a new dimension in the analysis of viewer habits and engagement metrics. At APPcelerate, we are transforming the way you interact with TV, providing you with valuable insights and personalized experiences.