Planning, activation and external measurement

Temple is a 360 Marketing solution, we offer our clients the latest DOOH and Proximity Ads technologies.
From a single contact you can orchestrate all the needs of your digital marketing department.

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Illustration of the APPcelerate website representing a MUPI with digital ads.

DOOH AND PROXIMITY ADS

Customize your strategy for perfect affinity

Our strategic approach ensures that each campaign is tailored to the unique characteristics of your audience, creating stronger and longer lasting connections.

Coverage and notoriety

Reach a broad spectrum of your target audience in an impactful way, optimizing touch points and ensuring a noticeable presence that effectively captures attention.

Audience affinity

Strategically use media, supports and actions that enable a detailed profile of your core audience, in order to maximize the value of each advertising impact.

Differentiation and innovation

We stand out for our boldness in the choice of media and formats. We believe that it is through this transgression that brands manage to endure in the memory of their target audience.

SEGMENT YOUR AUDIENCE

Strategy based on location and behavioral data

An application to analyze and segment audiences for omnichannel digital campaigns.

The keys

Our strategic approach ensures that each campaign is tailored to the unique characteristics of your audience, creating stronger and longer lasting connections.

Our Data Lake

Conversion funnel

At Temple, we optimize every stage, from attracting attention to building customer loyalty, ensuring an impactful and effective customer journey.

ACTIVATE YOUR CAMPAIGN

DOOH campaign activation through our DPS

Temple integrates SSP and DSP modules that are flexible and open to any market standard, offering advertisers a wide range of options for their campaigns, including ad-exchanges for precise targeting, the incorporation of new DOOH media and the connection to Connected TV (CTV).

Meet the DSP

Illustration from the APPcelerate web site that represents the entrance to a subway station with digital screens and people with cell phones receiving publicity signals.

“From the beginning of the buying process to the point of sale, Temple measures and optimizes every step, ensuring impactful and effective engagement with the shopper.”

ANTONIO ÁLVAREZ

Head of Digital Operations

MEASURE YOUR CAMPAIGN

Algorithms, not guesswork

You will have a single reliable source of independent advertising from which to run your campaigns by applying the best data science to search and getting strategic results.

We are unique

During and post-campaigns, we relate historical or real-time information to evaluate the performance of any asset.

Robust methodology

Proprietary geospatial and statistical models, endorsed by leading firms, that circumvent limitations (transit, minimum population) and add unique data to reports (demographics, origin, activity, schedule).

APPcelerate Mobile Retargeting Campaigns

Your DOOH campaign messages can appear in different media.

REINFORCE YOUR MESSAGE

Retargeting campaigns

Retargeting after a DOOH campaign is an effective strategy to keep your brand relevant, encourage additional interaction and optimize conversions in the digital environment.

About APPtivate

FAQs

What is Temple?

Temple is the advanced OOH and DOOH media and technology solution that combines programming, consumer services and advertising to transform the urban landscape. From carefully targeting audiences to delivering relevant messages and measuring business results, we offer brands unmatched flexibility and unique opportunities to drive compelling advertising and demonstrate quantitative impact.

For more information, please contact contact our account managers.

Why Temple at DOOH?

Outdoor digital displays are the pinnacle of outdoor advertising, and at Temple, we take this experience to the next level. With LED technology that rotates messages every few seconds, we offer advertisers exceptional opportunities to deliver messages in real time. We are here to turn the oldest advertising medium into one of the most effective.

What are the advantages of DOOH measurement and analysis?

The benefits of DOOH measurement and analysis include assessing campaign performance, making data-driven decisions, optimizing campaigns, gaining audience insights, evaluating ROI, testing performance and benchmarking for continuous improvement. Temple enables advertisers to maximize the effectiveness and efficiency of their DOOH advertising strategies.

How does Temple’s location data influence OOH?

The mobility data provided by Temple can be used to identify the geographic position of a device or individual, and with point-of-interest (POI) data, companies can determine the proximity of that device or individual to a POI. Mobility data can be collected from smartphones, tablets, laptops and other connected devices (and then anonymized and aggregated to preserve consumer privacy).

Combining outdoor advertising with location data allows advertisers to target specific audiences and project impact by cross-referencing ad buys and mobility data (which shows which audiences intersect with an ad). The format of this channel – large digital billboards, not tiny digital ads – can also lead to greater brand awareness, generating a more memorable impact with individuals and extending beyond the primary target audience.

What is the key difference between OOH and DOOH?

OOH (Out of Home) refers to out-of-home advertising in general, while DOOH (Digital Out of Home) involves the use of digital technologies, such as LED screens, to convey advertising messages. Temple stands out in DOOH, offering advertisers a dynamic and effective platform.

For more information, please contact contact our account managers.

Discover the power of inside measurement with peopleMetrics!

At peopleMetrics, we offer accurate and detailed metrics to power your advertising strategy and data analysis in indoor spaces. From hourly traffic to identifying peak hours, our advanced solutions ensure reliable results.