A programmatic ecosystem
APPcelerate is a new generation ‘Full ad stack platform’ – born adapted to the ‘CookieLess’ world – which uses Artificial Intelligence to analyze consumer behavior and contextualize digital media activation in a precise way.
Meet our team
Our broad set of professionals serves a diverse team, ranging from experienced architects to renowned engineers.
Álvaro de Gracia
CEO and Founder
He leads APPcelerate’s growth with a strategic vision, promoting innovation through advanced Location Intelligence strategies.
Antonio Álvarez
Managing Director
He leads digital geomarketing and advertising activation projects, providing a strategic approach to optimize the effectiveness of digital campaigns.
Adrian Reyes
Head of Product & DooH Director
He guides product development and oversees the execution of programmatic campaigns, driving innovation to enhance effectiveness in digital advertising.
Zdenka Prieto
Growth Director
She leads strategies to expand the customer base and maximize revenue. Oversee product development and optimize the conversion funnel.
Estibaliz Alonso
Adops Area Manager
Manages and strengthens relationships with clients, ensuring their satisfaction and loyalty through personalized attention and the coordination of services that meet their expectations.
Raquel Velarde
Campaign Manager
Geo-audience analysis and programmatic ad activation, managing digital campaigns with a precise focus on location data.
Berta Morales
Communication Executive
Coordinates the communication department, defining the network strategy and preparing and supervising all content.
Tania Gonzalez
Trader Junior & DOOH Specialist
Collaborates in the implementation and evaluation of digital strategies, focusing on precision marketing and multichannel performance.
Silvia Triguero
Trader Junior & DOOH Specialist
Expertise in analyzing and executing precision marketing and digital performance campaigns, offering an expert approach to multi-channel strategies.
Alba Palenzuela
Adops Junior Executive
Responsible for planning, coordinating and executing advertising campaigns in digital and traditional outdoor media.
Candela Payá
Adops Executive
Management of advertising spaces, negotiation with suppliers and analysis of campaign performance to maximize their reach and effectiveness.
Tania Gonzalez
Trader Junior & DOOH Specialist
Collaborates in the implementation and evaluation of digital strategies, focusing on precision marketing and multichannel performance.
José Luis Camps
Chief Technology Officer
Designs innovative technological architectures from pre-sales to final product delivery, optimizing digital advertising campaigns.
Juantxo Cruz
Data Visualization
Specializing in content management, digital design and data visualization, he contributes as a specialist in impactful visual reporting.
Vadim Turcanu
Development Area Director
Supervises junior programmers and manages programming tasks, leading the development of web platforms to improve user experience.
Arturo Cano
Software Development Manager
Manages the development of software to optimize and integrate systems in digital campaigns, providing expertise in databases and systems analysis.
Sonia Vaquerizo
Senior Developer
It contributes to the analysis of data and development of user experiences, raising the quality of APPcelerate’s digital advertising campaigns.
José Carlos Soage
Head of Data Science
Leading the Data Science team, specializing in advanced data analysis and predictive modeling. Expert in R programming for statistical analysis and data visualization.
Marcos Vázquez
Front-End Developer
Translates design definitions into code, ensuring usability and readability in applications, creating engaging digital experiences.
Francisco Díaz
Software Developer
Expert Angular developer with specialized experience in TypeScript and Node.js. Proficient in both frontend and backend development, as well as API integration.
Diego Chavez
Software Developer
With specialization in TypeScript, Node and Angular, he is key in the implementation of technological solutions for geolocation-based advertising campaigns.
Alejandro Privado
Cyber Security Project Manager
Penetration Testing Expert: with the purpose of identifying and mitigating security vulnerabilities in systems and applications.
Transparency and privacy
Our methodology is unique and it works. We comply with the latest European legislation on data protection. And we impose on ourselves the highest responsibility in the analysis of real audiences: their anonymity.
Certificates and validations
APPcelerate’s technological and statistical framework is certified by specialists from the Analytical Ingenuity Circle, and its results are endorsed by independent auditors and prestigious academic institutions.
Artificial Intelligence and Data
We presented our best cases for validation to the division specialized in Artificial Intelligence and Data business perspectives of the prestigious consulting firm Deloitte, with more than 245,000 professionals operating in 150 countries and territories.
Círculo de Ingenio Analítico
We trust in the Círculo de Ingenio Analítico for the certification of our statistical models, with the personal stamp of Macarena Estevez Macarena Estévez: one of the most prestigious national and international data scientists, disseminator and business analyst.
Partners
Discover how our network of industry-leading partners can drive your business growth.
Interactive Advertising Bureau
APPcelerate fits in all the spaces that the world’s largest digital organization studies, debates and mandates: we are strict in compliance with digital standards, DOOH or connected TV. Partners and active participants in its Programmatic and Outdoor Advertising forums.
Spanish Retail Association
Our current proposal stems from our past as technology advisors for relevant retail firms in Spain. And we take note of your needs on the front line. Partners and collaborators in its extensive knowledge and trends program.
FAQs
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