Cookie Policy

Due to the entry into force of the amendment of the “Law of Services of the Information Society” (LSSICE) established by Royal Decree 13/2012, it is mandatory to obtain the express consent of the user of all web pages that use dispensable cookies, before browsing them.

Cookies and other similar technologies such as local shared objects, flash cookies or pixels, are tools used by Web servers to store and retrieve information about their visitors, as well as to provide a correct functioning of the site.

The use of these devices allows the Web server to remember some data concerning the user, such as your preferences for viewing the pages of that server, name and password, products that most interest you, etc..

According to the EU directive, the cookies that require the user’s informed consent are analytics cookies and advertising and affiliation cookies, with the exception of technical cookies and those necessary for the operation of the website or the provision of services expressly requested by the user.

According to purpose

  • Technical and functional cookies: are those that allow the user to navigate through a web page, platform or application and the use of the different options or services that exist in it.
  • Analytical Cookies: are those that allow the person responsible for them to monitor and analyze the behavior of users of the websites to which they are linked. The information collected through this type of cookies is used to measure the activity of the websites, application or platform and for the elaboration of browsing profiles of the users of such sites, applications and platforms, in order to introduce improvements based on the analysis of the data on the use made by the users of the service.
  • Advertising Cookies: are those that allow the management, in the most efficient way possible, of the advertising spaces that, where appropriate, the publisher has included on a web page, application or platform from which it provides the requested service based on criteria such as the edited content or the frequency at which the ads are displayed.
  • Behavioral advertising cookies: collect information about the user’s preferences and personal choices (retargeting) to allow the management, in the most effective way possible, of the advertising spaces that, where appropriate, the publisher has included on a web page, application or platform from which it provides the requested service.
  • Social Cookies: these are set by social media platforms on the services to allow you to share content with your friends and networks. Social media platforms have the ability to track your online activity outside of the Services. This may affect the content and messages you see on other services you visit.
  • Affiliate cookies: allow tracking of visits coming from other websites, with which the website establishes an affiliation contract (affiliation companies).
  • Security cookies: they store encrypted information to prevent the data stored in them from being vulnerable to malicious attacks by third parties.

Depending on the property

  • Own cookies: those that are sent to the user’s terminal equipment from a computer or domain managed by the editor itself and from which the service requested by the user is provided.
  • Third-party cookies: are those that are sent to the user’s terminal equipment from a computer or domain that is not managed by the editor, but by another entity that processes the data obtained through cookies.

Depending on the shelf life

  • Session cookies: these are a type of cookie designed to collect and store data while the user accesses a web page.
  • Persistent cookies: these are a type of cookie in which the data remains stored in the terminal and can be accessed and processed for a period defined by the party responsible for the cookie, which can range from a few minutes to several years.

APPcelerate Digital Communicatios S.L. is the Controller of the processing of the Data Subject’s personal data and informs you that this data will be processed in accordance with the provisions of Regulation (EU) 2016/679 of 27 April 2016 (GDPR), for which you are provided with the following processing information:

  • Purposes of processing: as specified in the section on cookies used on this website.
  • Legitimation of the processing: by consent of the data subject (art. 6.1 GDPR).
  • Data retention criteria: as specified in the section on cookies used on the website.
  • Communication of data: data will not be communicated to third parties, except in cookies owned by third parties or by legal obligation.

Rights of the Interested Party:

  • Right to withdraw consent at any time.
  • Right of access, rectification, portability and deletion of your data and to limit or oppose its processing.
  • The right to file a complaint with the supervisory authority (www.aepd.es) if you believe that the processing does not comply with the regulations in force.

Contact information to exercise your rights:

APPcelerate Digital Communicatios S.L.

Paseo Infanta Isabel, 21 – BJ 10, Madrid, 28014, Madrid.

e-mail: info@appcelerate.ai

Technical and functional

PropertyCookiePurposeDeadline
appcelerate.aieuCookieCookie necessary for the use of the options and services of the website.Session

Third party cookies

Third-party services are beyond the publisher’s control. Providers may modify their terms of service, purpose and use of cookies, etc. at any time.

Google Analytics:

NamePurposeDeadline
_gaIt is used to distinguish users.
2 years
_gidIt is used to distinguish users.24 hours
_gatIt is used to limit the percentage of requests.1 minute
AMP_TOKENIt includes a token that can be used to retrieve a client ID from the AMP Client ID service. Other possible values indicate disables, in-progress requests or errors obtained when retrieving an ID from the AMP Client ID service.30 seconds to 1 year
_gac_.ncludes campaign information related to the user. If you have linked your Google Analytics and AdWords accounts, website conversion tags will read this cookie, unless you disable it.90 days
__utmaIt is used to distinguish users and sessions. The cookie is created when the JavaScript library is executed and there is no __utma cookie. The cookie is updated each time data is sent to Google Analytics.Two years from configuration or upgrade
__utmtIt is used to limit the percentage of requests.10 minutes
__utmbIt is used to determine new sessions or visits. The cookie is created when the JavaScript library is executed and there is no __utmb cookie. The cookie is updated each time data is sent to Google Analytics.30 minutes after configuration or update
__utmcIt is not used in ga.js. It is configured to interact with urchin.js. Previously, this cookie acted in conjunction with the __utmb cookie to determine whether the user was in a new session or visit.End of browser session
__utmzStores the traffic source or campaign that explains how the user reached the site. The cookie is created when the JavaScript library is executed and is updated each time data is sent to Google Analytics.Six months after configuration or upgrade
__utmvIt is used to store visitor custom variable data. This cookie is created when a programmer uses the method _setCustomVar with a custom visitor variable. It was also used for the method _setVar withdrawn. The cookie is updated each time data is sent to Google Analytics.Two years from configuration or upgrade
Google Analytics Cookies.

Get more information to disable Google Analytics cookies:
Google Privacy Policy
Google Analytics Opt-Out

Delete cookies from your device

Cookies that are already on a device can be deleted by clearing the browser history, thereby deleting cookies from all websites visited.

However, some of the saved information (e.g. login data or website preferences) may also be lost.

Manage site-specific cookies

To have more precise control over site-specific cookies, users can adjust their privacy and cookie settings in their browser.

How to block cookies

Although most modern browsers can be configured to prevent cookies from being installed on your device, this may require you to manually adjust certain preferences each time you visit a site or page. In addition, some services and features may not work properly (e.g., profile logins).